Dean Franklin
Family man Dean, set up a thriving air conditioning business during the pandemic. When he鈥檚 not at home with the family or at the office, he can be found hitting the golf course. Always cool, calm and collected - with the gift of the gab - can this driven and ambitious business owner prove he has what it takes to get in Lord Sugar鈥檚 ear?
| Fact title | Fact data |
|---|---|
| Occupation |
Owner, Air Conditioning Company
|
| Location |
Essex
|
What is your biggest business success to date?
My current air conditioning company. We are an award-winning company having won the 'Best Tradesperson of the Year' award in 2022-23. We have an incredible reputation within the industry, and outstanding reviews on our platforms.
I鈥檓 trying to become comfortable with being uncomfortable.
What's your business plan?
My business plan is to grow and expand my air conditioning company, that supplies and installs air conditioning units in homes or commercial properties.
What’s one thing that you hope to challenge/prove yourself within the process?
My aim while applying for this was to put myself in uncomfortable situations and to test myself on how I deal with the tasks at hand. I’m trying to become comfortable with being uncomfortable. To try new things and prove that things are possible if you just give them a go.
Why do you deserve Lord Sugar’s investment?
I honestly believe me and Lord Sugar are very similar. I can relate to a lot of things he has said and done in the past. He is very passionate about science and electronics and that’s pretty much what air conditioning is, this is what he has done in his businesses, and it’s what he knows. This is right up his street. I’m just hoping he can show me the ropes, and together we can get to the next level.
