Main content

Emma Rothwell

Proud northerner, Emma R, has seen her business evolve from a side-hustle in her boyfriend鈥檚 garage to a fully-fledged thriving business. Set-up during lockdown, she鈥檚 out to show that she鈥檚 no mug. Will she be able to brew up success in the boardroom and add some Sugar to her business?

Fact title Fact data
Occupation
Owner, Online Gift Store
Location
Essex

What is your biggest business success to date?
Taking £600 and turning it into a successful and profitable business without any help or investment.

I鈥檓 a problem solver who never lets anything, or anyone, stop me for long.

What's your business plan?
To evolve my already successful business to the next level. To create an online platform where anyone can upload their designs onto gifts and earn passive income. Creating a community of creators and consumers. To empower people who struggle with or can’t work a 9-5 to earn an income on their own terms.

What’s one thing that you hope to challenge/prove yourself within the process?
I plan to prove to everyone that you can be successful if you put your mind to it, regardless of what anyone tells you.

Why do you deserve Lord Sugar’s investment?
I’ve already created something successful and now I’m ready for the next stage. I’m a problem solver who never lets anything or anyone stop me for long.