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Emma Street

A regular at the gym, Emma is no stranger to pushing her body to the limit. Her love for fitness has revealed an exciting emerging market in the world of healthy takeaway coffee, but will it be enough to grab Lord Sugar’s attention.

Fact title Fact data
Occupation
Corporate Project Manager
Location
London

What is your biggest business success to date?
As part of my role in technology consultancy, my biggest business success to date has been successfully contracting and executing the delivery of a six-figure project, supporting the client in their cloud migration initiatives to drive technological innovation.

My most creative instincts flow through my excel-sheet colour coding – a true passion of mine.

What's your business plan?
My business plan sets out to redefine coffee culture for the next generation, blending functional health with takeaway coffee. As a coffee and fitness obsessed GenZ, the most apparent gap in the market to me is the accessibility to takeaway coffee that adds to your health, rather than detracts from it.

What’s one thing that you hope to challenge/prove yourself within the process?
Branding… My most creative instincts flow through my excel-sheet colour coding – a true passion of mine. I have also taken part in many a sip-n-paint sessions, where my friends tell me what I have designed, leaves somewhat to be desired. Potentially too much sipping and not enough painting. Let’s see how I fair.

Why do you deserve Lord Sugar’s investment?
My business plan targets a true gap in the market. With a clear vision and five-year plan to kickstart the business, Lord Sugar and I can disrupt the coffee culture together, one shop at a time.