Nadia Suliaman
Ambitious owner of a premium salon chain, Nadia boasts a clientele list of celebrity regulars. Now looking for investment in her new luxury product range, she鈥檚 hoping Lord Sugar doesn鈥檛 give her the chop.
| Fact title | Fact data |
|---|---|
| Occupation |
Owner, Knightsbridge Salon Chain
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| Location |
London
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What is your biggest business success to date?
Quitting my 9-5 role in 2020, a month before COVID and investing all of my money into starting a chain of hair salons. I remember thinking, it was super scary but it was the best risk I ever took. Within year one I had expanded to five different locations across London.
If I had listened to the world, I would never have started my own business.
What's your business plan?
Introducing a new luxury product range with a twist, which incorporates an online application and members club for hairdressers, barbers and customers to interact with each other. The idea is to take the customer on the full journey and to be recognised as a one-stop destination for all hair, beauty, barbering and retail product needs. The second element of the business plan is to expand into more locations across the UK and globally.
What’s one thing that you hope to challenge/prove yourself within the process?
During this process, I am looking to really push myself into areas I have never been in before. I have dealt with high-pressure business environments; however, I have never experienced the pressure of being on TV. I’m interested to see how I evolve and adapt. I am also looking to build relationships with awesome people and ultimately win the process. I want to re-affirm to myself that ‘if I put my mind to it, I can do It’.
Why do you deserve Lord Sugar’s investment?
Lord Sugar should invest in my business because of my ability to turn dreams into reality. If I had listened to the world, I would never have started my own business. The business to date has proven growth, even with adverse conditions such as COVID during a time when most of the high street collapsed.
