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Jonny Heaver

Having set up his tutoring business while still at university, Jonny has made it his goal to add a little more heart back into the world of business. Labelling himself as a friendly guy, does he have what it takes to buddy up with Lord Sugar?

Fact title Fact data
Occupation
Owner, Tutoring Company
Location
Liverpool

What is your biggest business success to date?
Founding my business, Achiever Tutoring, while at university. Running a team of 20+ people while managing academic deadlines, reading, and of course, a university social life, was challenging! Despite the challenges, it was the perfect time for me to set up a business.

Like Lord Sugar, I have faced setbacks in my life and have channelled them into opportunities.

What's your business plan?
To scale my business by expanding into targeted locations across the country and appointing regional directors with local knowledge to oversee them. Many large tutoring companies are based in London and grow online, which results in an impersonal service with tutors who have no local knowledge. As a business whose only asset is people, Lord Sugar's investment would be used for targeted marketing and training.

What’s one thing that you hope to challenge/prove yourself within the process?
I hope to prove that it is possible to succeed in business while also being compassionate. I have learned in my own business that success comes from inspiring those around you to share your goals and beliefs. I hope to bring this approach with me in my tasks with the other candidates.

Why do you deserve Lord Sugar’s investment?
I believe I deserve Lord Sugar's investment not only because I run a successful company in a massive and growing market, but also because, like Lord Sugar, I have faced setbacks in my life and have channelled them into opportunities. I think Lord Sugar has done the same, which would make us a strong team.