Simon Cox is at the helm听as the programme which explores the latest developments and issues in the world of IT returns for a third series.
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Programme Details
6 October听2008
Whether you've embraced technology willingly, or you鈥檙e slowly learning the delights of the digital world, this series will have something for you.听Simon Cox听finds out how modern technology touches our lives.
Phorm
Webwise is the latest 鈥渂ehavioural advertising鈥 technology from former adware and spyware designers Phorm.听 It's听currently being trialled by BT internet customers. It records everything you do on the web and uses it to build a personal profile of you in order to target advertising tailored to your browsing interests. While Phorm claim the technology has been built from the ground up to preserve the anonymity of users, privacy campaigners have voiced major concerns about the legality of the technology. Simon talks to lawyer Nicholas Bohm from the Foundation for Information Policy Research and advertising industry expert Andrew Warmsley to find out if Phorm are doing something wrong and why advertisers want this technology.
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Mobile Gaming
Imagine a world where your mobile phone is a lens through which you see both the real world and virtual world combined. That鈥檚 the future Dr Paul Coulton from Lancaster University鈥檚 Infolab21 is working towards. With mobile phones having more computing power than the first space shuttle he sees a day when the whole world becomes a game board. It might be nothing more than a game of pacman played out in the streets round your home or a complex adventure where you interact with characters that you can only see through your phone鈥檚 camera. Paul joins reporter Caz Graham at Lancaster鈥檚 Girls Grammar school to talk about his vision and more importantly try out some of these games.
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Telehealth
Is the health service making the most of modern technology? Not according to A&E consultant and clinical lead for Scotland鈥檚 telehealth centre James Ferguson. For him the future of the health service lies in bringing patients and doctors together not in the consulting room but by video link, and using remote sensors to take simple measurements like blood pressure and temperature. The benefits will be shorter waiting lists, better use of the expertise of specialists, and a health service made more convenient for patients. He speaks to Simon about the need overcome the conservative attitudes of doctors and increase the pace at which technology can be used to improve healthcare.
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