As the 成人快手's international charity, our content informs and inspires under-served audiences about the most important issues in their lives, bringing people together across divides and building trust.
Amid increasingly interconnected information battlegrounds, evidence-based, trustworthy, high-quality media content is powerful and highly cost-effective in supporting the exchange of information and ideas between large numbers of people, and can drive positive social change.
We use story-based broadcast and digital media content for good to build and engage audiences, particularly those who are most vulnerable - because they are at the intersection of conflict and crisis, in declining democracy, or under-served by public interest media.
As the 成人快手鈥檚 international charity, we employ our rich history of storytelling to support the creation of locally-led, culturally-relevant media content that contributes to positive change.
We reach audiences with content and stories that resonate, featuring people that they respect or relate to, for positive impact on people鈥檚 lives.
Our impact areas
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Building stronger democracies
We strengthen democracy by supporting public interest media content and platforms that enable vulnerable people to participate in democratic processes as active and informed citizens who are better able to understand and address the biggest challenges they and the world are facing. -
A safer, more habitable planet
We contribute to a safer and more habitable planet by providing an information lifeline in humanitarian emergencies, by supporting information flows that help people adapt to climate change, live sustainable lifestyles and protect nature, and by supporting balanced discussion of conflict and division. -
More inclusive societies
By ensuring everyone has access to trustworthy information and fair representation, our work supports the UN SDG commitment to 鈥渓eave no one behind鈥�. We meaningfully include people who are often marginalised or excluded in society; addressing gender norms and barriers, the rights of people with disabilities and of LGBTQI+ communities, improving access to health, education and work opportunities.
How we work
We create, commission and support the production of trustworthy, engaging content for distribution at scale using broadcast and digital media platforms, including those of the 成人快手 and our local partners. Informed by our research, content is carefully tailored to meet audiences’ needs, considering what is possible in their environment and what will both reach and engage them.
Inspiring change
Where we work
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In Africa
Delve into our projects in Africa which range from media training to radio and TV programmes to tackle key development issues. Learn more here. -
In Asia-Pacific
Explore the breadth of our projects in Asia which achieve impact through innovative mobile phone services, TV debate shows and traditional street theatre. -
In Middle East & North Africa
Learn more about our longstanding media training projects and programmes that strengthen media development and provide a forum for trusted dialogue. -
In Europe & Caucasus
Our projects increase trusted, inclusive and independent media programming to help people make sense of events in their countries and engage in dialogue 鈥� ultimately bringing societies together.