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Examples: Asda, Sainsbury, Tesco

Advantages

• available 24 hours a day, seven days a week
• wide range of products available
• can purchase from the comfort of your own home

Disadvantages

• payment security issues (internet or payment card fraud)
• don't get to handle the product before purchasing it
• may have short sell by dates
• may have to pay postage or delivery charge
• don’t get the product immediately