Episode details
Radio Leicester,5 mins
'They were designed for the greatest basketball player to ever grace the court'
Available for over a year
The film "Air" has just arrived at the Cinema, telling the story of Nike pursuing basketball rookie Michael Jordan. It's the true story of the partnership that revolutionised the world of sports and contemporary culture. From the original design back in the mid-1980's, to the design which you see as you walk around town today-- the Air Jordan brand has attracted the eye of many since being released in 1985. Chetan Devabhai is from the Leicester based trainer restoration company, Sneaker Fresh UK, explains why.
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