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The fashion industry has a bad reputation when it comes to sustainability but one retail giant is on a mission to become more environmentally friendly. H & M have launched a range of conscious clothing in an attempt to create sustainable style. But what happens when you recycle your clothes in this way, and how effective are some of these new campaigns? Jane Garvey talks to journalist Lucy Siegel, CEO of Ethical Fashion Forum Tamsin Lejeune and UK Sustainability manager for H&M Catarina Midby. First broadcast on Woman's Hour, 12 September 2016.
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