Main content
What female tribe do you belong to?
Are you an Alpha or a Hedonist? Or maybe you're more of a Traditionalist or a Altruist? Rachel Pashley, Head of Female Tribes Consulting, tells us why women are more than just busy working mums and sassy singletons that advertising creatives seem to think we are. She surveyed 8000 women from around the globe to find out what it really feels like to be a woman in the Twenty First Century for her book New Female Tribes.
Duration:
Featured in...
Listen—Woman's Hour
Catch up with the best from Woman's Hour here.
More clips from The Fix - Prescription medications. Women in the home. Advertising tribes
More clips from Woman's Hour
-
Moana 2: Meet the song-writing duo who composed the film鈥檚 music
Duration: 01:37
-
Gillian Anderson: 'There's so much shame about sex'
Duration: 01:34