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Racing Ahead
The horse racing authorities are worried about the future of their sport. Chris Ledgard reports on efforts to attract a new generation of punters.
Horse racing is trying to revolutionise its public image, restore television audiences and attract a new generation of punters. But does anyone fancy its chances? Chris Ledgard investigates.
Twenty years ago, betting shops were dominated by horse racing. Now, bookmakers say, the sport accounts for less than half of their business. Racing faces a challenging future and has set up a group called Racing For Change to develop a new image.
Last on
Fri 12 Mar 2010
11:00
成人快手 Radio 4
Broadcast
- Fri 12 Mar 2010 11:00成人快手 Radio 4