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Burns the Brand
4 Extra Debut. Fred MacAulay attempts to quantify the value of the celebrated poet, Robert Burns, to the Scottish economy. From January 2009.
Comedian Fred MacAulay attempts to quantify the value of Robert Burns to the British economy, as Scotland celebrates the 250th anniversary of the poet's birth.
He explores how Burns-related brands are being marketed both in Britain and abroad, visits Burns's birthplace and speaks to tourism bosses about the investment in Burns tourism and how new funding will allow a rebranding of Burns's key tourist attraction. He also hears from Scotland's First Minister, Alex Salmond, about the use of Burns in 成人快手coming Scotland 2009, a new initiative to encourage expat Scots to make a return visit their homeland.
Last on
Thu 26 Jan 2017
01:30
成人快手 Radio 4 Extra
Broadcasts
- Sat 24 Jan 2009 10:30成人快手 Radio 4
- Fri 8 May 2009 11:30成人快手 Radio Scotland
- Sat 9 May 2009 00:00成人快手 Radio Scotland
- Sun 10 May 2009 10:30成人快手 Radio Scotland
- Sun 3 Jan 2010 06:03成人快手 Radio Scotland
- Wed 25 Jan 2017 06:30成人快手 Radio 4 Extra
- Wed 25 Jan 2017 13:30成人快手 Radio 4 Extra
- Wed 25 Jan 2017 20:30成人快手 Radio 4 Extra
- Thu 26 Jan 2017 01:30成人快手 Radio 4 Extra