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Burns the Brand

4 Extra Debut. Fred MacAulay attempts to quantify the value of the celebrated poet, Robert Burns, to the Scottish economy. From January 2009.

Comedian Fred MacAulay attempts to quantify the value of Robert Burns to the British economy, as Scotland celebrates the 250th anniversary of the poet's birth.

He explores how Burns-related brands are being marketed both in Britain and abroad, visits Burns's birthplace and speaks to tourism bosses about the investment in Burns tourism and how new funding will allow a rebranding of Burns's key tourist attraction. He also hears from Scotland's First Minister, Alex Salmond, about the use of Burns in 成人快手coming Scotland 2009, a new initiative to encourage expat Scots to make a return visit their homeland.

30 minutes

Last on

Thu 26 Jan 2017 01:30

Broadcasts

  • Sat 24 Jan 2009 10:30
  • Fri 8 May 2009 11:30
  • Sat 9 May 2009 00:00
  • Sun 10 May 2009 10:30
  • Sun 3 Jan 2010 06:03
  • Wed 25 Jan 2017 06:30
  • Wed 25 Jan 2017 13:30
  • Wed 25 Jan 2017 20:30
  • Thu 26 Jan 2017 01:30