成人快手

by Karen Bevan

It's hard to believe, but back in 1964, the "World's Greatest Rock & Roll Band" brought their unique blend of blues to the breakfast table in a popular cereal ad.

Snap, crackle and pop aren’t words that usually spring to mind when you think of the Rolling Stones, but that's what happened when Brian Jones co-wrote the catchy jingle for Kellogg’s Rice Krispies* with the J. Walter Thompson ad agency. The video was a parody of the popular music panel show Juke Box Jury, which ran from 1959 – 1967 and was hosted by David Jacobs, before being revived in 1979 with Noel Edmunds taking over presenting duties.

The Rolling Stones were no stranger to Juke Box Jury themselves, causing a near frenzy when they appeared on the TV show in June 1964. In the week leading up to the recording, the 成人快手 received over 8,000 postal applications for tickets from fans hoping to see the rising stars in the flesh.

Despite the advert only ever being aired in the UK, it’s still getting the nod over 50 years later, with Don Draper making a reference to it in series 5 of the American period drama, Mad Men. The series chronicles the exploits of the employees of a 1960s advertising agency, and it’s a credit to the authenticity of the programmes that the scriptwriters included such an obscurity. In the episode, Don and his colleague Harry Crane try to court the Rolling Stones to record a Heinz commercial with them, when a female fan shuns the idea that the Stones would ever entertain such a thing, Don doesn’t hesitate to fireback, “They did one for cereal in England … three years ago.”

And so they did, and here it is for us all to enjoy. Sadly, we don’t think it’s a song that the Stones will be adding to their set list any time soon.

*Other cereals are available, of course.