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Adam's company is offering products to make life easier for parents, but the Dragons don't have an easy time with the patents.

In a self-assured pitch, Adam unveils his new design of buggy that converts into a baby-changing table.

Theo Paphitis asks Adam about his background.  Adam has an existing nursery products company that he owns with two others.  He is offering the Dragons a stake in a new company, My Babiie, which he owns himself.

Theo asks next about profits and gapes at the news that Adam's first company turns over a million pounds a year.

James Caan is interested in Adam's forecasts.  He doesn't think Adam needs the investment money.  Adam responds that the extra cash will help him be more ambitious with his new business.

Deborah Meaden asks about patents.  The buggy is protected by a patent, but Adam reveals that this patent is in the name of another person, Ken, who designed it.  Ken not only owns the design but also has the worldwide distribution rights.

Further questions from Duncan Bannatyne establish that Adam has the rights for the UK on a three-year contract, which depends on his meeting a sales target.  This is less impressive to the Dragons than it would be if he owned the product himself.

Duncan thinks that Adam is doing Ken's job for him and once the contract runs out, Ken could take over.  For the first time Adam has no answer, and Duncan declares himself out.

Peter Jones thinks Ken owns the product and Adam is an opportunist.  He thinks Adam mis-sold the situation in his pitch and declares himself out.

Theo was impressed with Adam on first impression, but he does not like the misunderstandings caused by his pitch.  He won't invest, and Deborah says she can't find a reason to, either.

James Caan is the only Dragon remaining.  He says he respects Adam as a smart salesman who has been upfront when he could have dodged questions.  He thinks Adam will be difficult to manage and wonders if it will be worth the hassle.

Adam pleads that he really wants the deal.  James hesitates but decides against investing.

The deal done in the Den

No investment.

Last updated: 13th September 2010