Drama creative brief and audience insights

Our aim is to provide a variety of programmes that inspire, challenge and entertain our eclectic viewership, with something for everyone. Across every year there are an extraordinary range of opportunities for writers, directors and producers to create compelling and surprising stories that delight audiences and draw our nation together.

We want you to bring your boldest and most ambitious drama ideas to the 成人快手. Again and again, we have found that it's the risky and original pieces that have become our most iconic shows. 鈥楾alkability鈥� is an important quality of 成人快手 drama. After transmission, our shows frequently double or triple their viewership on iPlayer, where most are available to watch for at least twelve months. Word of mouth is crucial for growing this longtail viewing. We want shows that inspire a conversation, whether they be fictional worlds that dig into relatable aspects of our lives, contemporary or period, as with Time, Mr Loverman, Call the Midwife and Boiling Point or bold, thought provoking factual dramas that unpack key events from our shared history, such as The Gold, Small Axe, The Sixth Commandment and The Reckoning.

Across our broad range of dramas our mainstream pieces must be best in class, appeal to a broad audience and foremost seek to entertain. At the same time, they have to feel distinctive and like an evolution on what we鈥檝e seen before. Whether it鈥檚 a thriller, a cop show, a historical epic or a gangster ensemble, we鈥檙e always looking to reinvent with fresh and surprising ways into these worlds and stories 鈥� perhaps skewering familiar tropes. We have a great track record of innovating here. Thrillers like The Capture or Vigil are marked out by a distinctive setting and prescient themes. Happy Valley, Blue Lights and The Jetty all found fresh ways into police procedural, while A Good Girl鈥檚 Guide to Murder added a YA spin to the detective genre.

Alongside this, we're always looking for authored shows with a unique point of view, that are provocative and hold a mirror up to the audience, perhaps exploring ideas around our national identity. We want these to redefine state of the nation storytelling. For example, I May Destroy You tapped into something deeply resonant in our collective psyche, raising questions around trauma, race and identity, and refused to offer any easy answers. Similarly, This Is Going To Hurt explored our complex relationship with our most beloved national institution in a show that is cinematic, raw, visceral and funny.

成人快手 Three should be the place in which writers and creatives with a distinct voice are speaking directly to younger audiences and exploring what it means to live in Britain today. Sally Rooney鈥檚 adaptation of her extraordinary novel Normal People was an honest and arresting take on contemporary relationships which achieved universality through an intimate and specific point of view.

Entertaining, joyful and potent, 成人快手 Three is a platform where we can break the very best emerging talent coming out of the UK, where exciting new voices can innovate, beplayful, and hone their craft. Boarders, Mood, Domino Day and Grime Kids are tonally distinctive shows all by first time writers. We want to find more of these strong flavours for 成人快手 Three, pieces that have a specificity of place, tone and voice, and that can borrow from a range of genres or play with narrative form and content.

We expect all our programmes to reflect the diversity of modern British life such as Champion, Ralph & Katie or You Don't Know Me, and we are always seeking to work with writers and directors from a range of backgrounds and experiences so we can keep extending the scope of stories we tell. We actively encourage producers to talk to us about the funding and resources we can offer to help improve the diversity of their shows - from development to production, on and off-screen.

We also want to reflect all areas of the UK. Our unique and distinct regions provide us with stories which are geographically specific as well as universal. Shows like Happy Valley, The Responder, Shetland, Vigil and Sherwood are great examples of place as an integral part of the show.

We are looking for all formats - six or eight-part serials have a place alongside mini-series, singles and our much-loved continuing dramas EastEnders, Waterloo Road and Casualty.

We are very conscious about the environmental impact of how we make our programmes and how we represent this on-screen is also a vital part of how we work. We want to think more creatively about how can we embed environmental themes into our shows in an interesting and meaningful way. For resources and information about sustainability in your programme please see the sustainability area.

成人快手/Netflix Disability Initiative

Our intention is to co-commission dramas which will place disability front and centre. We want to level the playing field in terms of opportunities available to deaf, disabled and neurodivergent talent, and to increase the range, scope and ambition of stories featuring disability.

Drawing imaginatively on any genre, precinct or world, we are looking for ideas which feel fresh and elevated and challenge any limits that the industry consciously or unconsciously puts upon disability. Returnability is desirable but not essential to all of the ideas - not least because the intention is to firmly place these shows at the core of our content and our audience鈥檚 hearts.

We would like the pieces to be written, created or co-created by deaf, disabled or neurodivergent talent. Disability has been under-represented on screen and disabled talent under-represented off screen, for too long. This initiative is part of the wider work both Netflix and 成人快手 are doing to deliver entertaining, celebratory work that is game-changing for representation and a must-see for our audiences. Find out more about our partnership.

Please note this opportunity is open to eligible UK based production companies only (please see eligibility criteria below). If you are a writer with an idea or script or would like to find out more about how you can work with 成人快手 drama, please see our writers page.

Submissions should be sent to 成人快手NetflixIdeas@bbc.co.uk

All submissions will be reviewed by 成人快手 Drama and Netflix and responses and feedback will be made jointly.

This opportunity is for UK based independent production companies who have either had:

(a) A 成人快手 TV commission in the last three years (including 成人快手 Films shown on a 成人快手 UK platform).

(b) A TV commission for original content from another major UK broadcaster or SVOD service available in UK in the last three years.