Global talk
- 3 May 06, 09:08 PM
End of a long day with a lot of talk about the future of the media, the question of trust and the role of bloggers.
On Thursday it all starts up again, this time at headquarters in London's Docklands. It promises to be a very different day, with plans to hook up via satellite to reporters and bloggers around the world.
Looking at the , there seems to be less of an emphasis on big media and more on those nipping at their ankles.
The other big issue up for grabs is money. As they say talk is cheap. What many in the news business want to hear is how to make money from this brave new world of blogs, podcasts and citizen journalism.
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I am convinced that the role of the individual blog will change the equation of power in the way society's individual is to be recognized. I suspect the power will be found in the next generation of blog mapping technology, not the blog itself. Uncommon and dispersed individual voices are to be united in common threads. This new fabric is not woven yet. I give it 36-48 more months.
Cincinnati, Ohio USA
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Ricky Gervais has proved money can be made from podcasts. Trouble is there aren’t many Gervais’ lying around.
Unfortunately the inherent nature of the Internet is free and the latest Web 2.0 offerings such as Flckr, YouTube and Odeo cost nothing to use.
Some sites like RallyPoint hint at future costs for improved services but the basic package will remain without a charge.
I like the way the Guardian has offered a subscription version of the web site which is advert free. If I was into crosswords I would probably sign up for the Telegraph’s service.
But ‘paper media’ will have to come up with some interesting and exclusive content for people to pay good money.
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Media and content consumption is changing from passive receipt to active involvement. The emergence of communities based on multiple dimensions (interests, location, background, culture etc.) will create the opportunity for content aggregation to include blogs and privately produced content. Commercially, sites can mix paid-for and free items to draw and retain users, thereby releasing content from the binds of distribution channel restriction (be it commercial, legal or political) and providing scope for content producers to be rewarded.
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