Leading the bulletins
³ÉÈË¿ìÊÖ viewers - and listeners - led the way yesterday and helped shape our coverage as never before.
It all started with an unusually high number of calls mid-morning to ³ÉÈË¿ìÊÖ Cambridgeshire from people saying they were having big problems with their cars, which prompted our Cambridge TV producer to call some other local radio stations. They were getting similar calls. She tipped off News 24, and our reporter Nicola Pearson began to make her own inquiries. It was clear that the story was growing.
Around 2.30pm, we put out the first flash on the story and presenter Jon Sopel asked viewers to text us on 61124 if they'd had car trouble.
The next few minutes were extraordinary. Within seconds the first few messages were starting to come in and then as we began to read some out, there was an absolute torrent of texts - all reporting the same symptoms: spluttering engines; cars losing power; breaking down, etc.
It seemed as though the problem was affecting a much wider area than we'd thought. By now, our producers were ringing garages and experts - they confirmed that not only was there a serious problem, but that garages were running out of the parts needed to deal with it.
The texts were coming in faster than we'd ever seen before - we rang back some of our texters and put them on the air, which prompted yet more texts and e-mails. We started to throw out other news, and by 3.30 it was clear we had a major story which would lead the bulletins.
We asked the supermarkets for their response, phoned yet more experts to try and find out what the problem was, and how our viewers could fix it, and we put up a map showing the areas over Britain that viewers were texting us from.
For the first time, the top story on News 24 was genuinely “Your News" - so thanks!
PS. In the last 24 hours we've already received more than 4,000 e-mails on this.