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Darren Waters

Where is the almighty online film archive?

  • Darren Waters
  • 12 May 09, 14:55 GMT

We are, I'm often told, living in a world in which audiences can access the content they want when they want it and how they want it.

ComputerThe "long tail" of the internet, the argument goes, has unlocked a never-ending treasure trove of content that is accessible 24/7 on every kind of platform, on the device of your choice.

Really? The truth is that if you have ever tried to find a particular piece of content, and let's talk specifically about film, then you will be hard-pressed to find it online at the e-tailer of your choice and in the format you need.

John Woodward, chief executive of the UK Film Council, has said that a recently launched for films revealed a huge disparity between the films available for download and streaming and the demand among consumers.

He said: "60% of people who asked for alerts were looking for downloadable or streamable films.

"Of the 30,000 films listed on the site, only 1,000 are currently available for download or streaming."

So why the gulf? Part of the problem is the "rights windows" for movies that have had theatrical release - they only go on to video on demand services, or download services, for a limited period. And the whole process for getting content onto online services remains locked in an analogue world that worked for physical formats but not for the digital age.

Stephen McGill, director of Xbox and Entertainment in the UK, said rolling out films to Xbox Live was not always a simple process.

He said: "There's lot of legal red tape, country by country - every publisher and movie house has different timings and different ways of working for each region."

The criticism is that content in the digital age is being as tightly controlled as it was in the analogue age. Certainly, there's no sign of a growing library of film content online in the manner that saw iTunes put millions of songs online in a matter of months.

Mr Woodward told me the message to film studios was clear: "Get the content and get the inventory out there on as many platforms as possible and as quickly as possible."

But there's another snag here. While music is finally being unshackled from digital rights management that severely restricted what users could do with their legally bought content, the same thing is not true of video.

In fact, the great fear among consumer rights advocates is that a rush to putting movies on "as many platforms as possible" could lead to a labyrinthine world of differing video standards and digital rights management technologies.

With Hollywood adopting ever more aggressive copy restrictions, there is a growing feeling that consumers are being asked to pay over and over again for the same content but in different formats.

When Blu-ray was first launched consumers were told that the format would support the provision of "Mandatory Managed Copies" of discs, so that users could put the film onto a portable or a home server.

But there is no sign yet of the technology being implemented. And in the world of movie downloads there is no common standard, unlike MP3 for music, just varying flavours of MP4, some of which are tied to specific platforms and portable devices.

The accusation being levelled at the movie industry is that it has learned nothing from the agonies of the music business and is about to walk into the same traps that befell record companies a few years ago.

Comments

  • Comment number 1.

    Whether it was through sheer arrogance or ignorance, the film industry has pretty much already walked into the same trap that the music industry did. They had several years to implement a better international rights management system for online distribution while the average users' internet connection speeds were still slow enough to make downloading a film close to impossible.

    Well now they've missed the boat and a quick look online comparing legal sites with illegal sites shows that. Like the music industry, I believe film studios will be playing catch up with the P2P file sharers for many years to come.

  • Comment number 2.

    Where is the almighty online film archive?

    It's on .

    You know that, we know that, and the film studios know that. It's clear from the comments on your last post that file sharing is not just, or even mainly about avoiding paying, it's about access to content. If we could have a paid-for, legal service that could do as good a job as the Pirate Bay does it would be a roaring success.

    So that's the proposition media companies - how about it?

  • Comment number 3.

    Hmm, isn't priate bay, mininova already doing a great job of making all this information online in any format? I know, I know, all this is illegal but nenslo is correct, yet another industry has completely missed the boat from a technology standpoint and failed to address what end customers want.

    All the content is already available in any format you desire (from rubbish handy cam to perfect dvd copies or PS3, iphone formatted films). Now that broadband speeds are acceptable this is only going to get more popular.

    The one company doing a good job of releasing what it can is Hulu.com, perfectly legally and making money [note this is a joint venture between Fox and NBC]. The main gripe the CEO has with expanding his business is the lack of uniform rules in the international market which restrict what can be shown where and when. He clearly understands what his end consumers want to see and should be supported in making this happen.

  • Comment number 4.

    The "Creative Industries" are demonstrating their lack of understanding on two fronts;

    1) They're "worried that the burden of controlling piracy will fall on them" with regards internet piracy. Forgive me if I'm wrong, but is it the Post Office's job to check that we're not all being sent copied DVDs? Or the telephone company to check we aren't (somehow - I know this doesn't happen) recieving radio transmissions down their phone lines? No. Equally, the ISPs are not responsible for how their communication network is used; to do otherwise would require them to inspect all data transferred over their servers (not all file-sharing is peer-to-peer, some is just like other http traffic).

    2) Secondly, their proposed punishment is ridiculous. In an age where internet access is fairly crucial to most aspects of life (particularly for younger generations), the proposed punishment is somewhat akin to the medieval system of severing hands. There is already a provision in the criminal/civil codes for this (theft or copyright infringement), and there are already punishments in place. The reaction to date shows more of their fear and paranoia, than it does reasoned consideration.

  • Comment number 5.

    Do I ...

    1) Download a 700MB AVI file from TPB*, which is simply the film plus the end credits.

    or

    2) Do I spend 拢15 on a bit of plastic that can be easily scratched by my kids, have seemingly endless and un-skippable adverts, "in your face" anti-piracy adverts (kind of strange considering it's the legitimate product i am watching), loads of "extras" such as "the making of" (ie actor stands in front of a blue-screen, yawns, the end) or be totally unable to view it as the only DVD players in my house are DVD Writers (used for backups of my data) on my PC.

    Sorry movie "industry", I'll be selecting option 1 thank you and until you realise this and understand that your time has come you're just going to make it worse and worse for yourself. Like the music "industry", the "middle-man"'s time is up. I see Coldplay released their latest album freely on p2p networks. Good on you guys (I don't like their music as it happens but thanks for giving me the chance to try it free!)

    [* other p2p sites are available]

  • Comment number 6.

    Darren!
    This comment has nothing to do with the above story so I apologize for that I just have a quick question:

    What are the chances we will see that secret PS3 game you got so excited about at E3 this year?

  • Comment number 7.

    Compared to movies, TV shows are much more widely available free and legally online, via sites like Hulu (with territory restrictions, of course). While the movie industry is reluctant to part from DVD revenues, it can only be a matter of time. Online distribution also represents opportunities for indie filmmakers. It looks like the challenge of choosing from an abundance of content, including long-tail, will only become more real.

  • Comment number 8.

    As has been mentioned above sites like Hulu and Coldplay should be commended and supported for being forward thinking.

    I find it funny how the warez scene can agree on movie ditribution sizes and format yet movie industry can't do the same thing...

  • Comment number 9.

    Well said Nensio,we all remember the "home taping is killing music" blurb on good old musicassettes and Lp's.......i have a large collection on these formats and now with a home server i have all my cd's copied onto the harddrive of my NAS.
    Looks like the film industry is going down the same well trodden path with it's head b uried truly deep in the sand of ignorance......plus ca change?.

    dennis

  • Comment number 10.

    I remember all this fuss about music some time ago yet once legalized the likes of itunes are profitable and more legal sites are starting up all the time, so there must be money in it. Cant wait for blockbuster to go down the online route, they could close the stores to save money on rent and move thier staff into media centres to run the onlione operation, that way i can still see the film i want for the same money but not have to worry about the petrol used driving to and from the shop or the grief of parking nearby.

  • Comment number 11.

    Yes indeed, this whole DRM thing with movies is a complete mess. It's put me off buying Blu-Ray disks altogether. I'd quite like to watch high-def movies at home, but I don't because all this DRM makes it pretty much unworkable.

    And the entertainment industry think that it's sites like TPB that are the problem?

  • Comment number 12.

    Look at this story from 2004:

    Piracy has already forced the music industry to adapt or face collapse - now it's the turn of the film industry. For every copy-protection system introduced, DVD pirates have found a way around it.

    5 years later and the film companies are still trying to pursue the same cack-handed DRM systems. Wouldn't they be better abandoning them now rather than being forced to do it eventually, like how the music industry has?

 

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