London's Olympic Logo: can you do better?
I doubt that the committee will abandon , even in the face of an overwhelmingly negative response from the public. Wolff Olins, the brand company responsible for the logo, leads the industry in the UK; it gave us the excellent Modern logo. But did they get it wrong this time? Personally, I'm more impressed by some of the public's amateur efforts . Would you have paid £400,000 for the logo that now brands the next Olympics?
Comments
I have heard it said this week that bad design is like bad sevice in a restaurant, you only recognise both wheh you come across them! Personally I don't like the logo, but it is no worse than some of the previous Olympic logos which are are now being hailed as design classics. I very much doubt that LOGOC will dump the logo, but I do think that it is unforgivable that they failed to test it for those who are epileptic. £400,000 seems a lot of money but when you consider that this logo will be used for the next 5 years, across the world, and become a modern symbol of London and the United Kingdom I don't think it really is that much.
I think 400K is a stupendous figure for any logo, whic is hard to justify. Harder still to justify when the logo is crap. This logo, I predict, will never win friends. Londoners hate it and it will be quietly set aside once enough time has past to avoid too much embarrassment.
Out of interest, I'd love to see the breakdown or that 400K figure. I work in financial accountancy and I have to justify some very big numbers. This 400K figure doesnt seem to include marketing etc. So this is the figure for a piece of design alone. I'm amzed that someone at the committee doesn't have to resign.
Will - i agree on the amateur attempts you link to on the beeb's website. The first effort there is miles ahead of this.
What a waste of financial resources, how can this 400K be justified when one looks at the end result, personally those responsible should have went for the budget version by employing the piglets, who have taken the art world by storm, to do the job, costing only £16.
Well the logo has got everybody talking about the Olympics again. I think it's already been a success then!
Why all the surprise at how much it cost? These are the days when you can spend ridiculous amounts of money on ridiculous things - like a ruddy great needle sticking out of the roof of St Ann's.
Anyway - i kinda like the logo! Much better than the Blue Peter-type offerings on the Beeb website.
This appears to be the product of a perfectly typical mind...for someone suffering from schizophenia.
The logo is very much here to stay. The IOC say "It's very simple. We have a fantastic logo, it's very creative, very young and very dynamic." Excellent news!