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Well I never - Lib Dems using Gregg's colours for their logo. Maybe they think the sausage roll & meat pasty connotations won't bother many of their oh so vegan supporters? Maybe the idea was to appeal to working class disaffected Labour people. Hmmn it's a little more difficult than that sonny. Which twenty-something degree'd 'expert' came up with that one and failed to see, not only the Greggs connection(although maybe Greggs was their inspiration while queing for a steak bake) but also the more obvious blue problem. Idiocy.
But this sad effort follows swiftly on the case of Cameron's posters. Was that another twenty-something's idea which backfired so much it ruffled Call Me Dave's super smooth (airbrushed) visage?
Perhaps too many people in advertising and design have been wasting their time at university rather than learning 'on the job'. Possibly university funding cuts may have a silver lining - better quality outcomes. After all GIGO (garbage in = garbage out) is not rocket science.

The old Liberal Party used the colour green: wasn't this the colour of the old Country Party of Lord Shaftesbury or have I gone too far back?

The under Jo Grimond, wasn't it, it went orange. A bit unfortunate that as they got confused with men in bowlers carrying instruments of oppression even though they did manage to prepare for government.

Then as Liberal Democrats they went yellow: I never quite understood why but then it is neither orange nor green but perhaps they should have gone white to make up the tricolour to repent for being orange.

Now they are adopting a colour called `aqua'. Didn't this once appear in a Julain & Sandy sketch on Round the Horne? I seem to recall that in that sketch the Liberal candidate got married. It does beg the question as to what is the colour of water? I suppose it all depends on where you are looking at it: the coast of Tuscany or Iceland? Will it be salt water or fresh, clean water? Will it be stagnant water or what was known in biblical times as living water? Either way there is plenty of scope for colour development here.

They could even form a coalition between the yellow and the aqua and make green again. But then I ask what is wrong with magnolia?

YELLOW AND AQUA? PERHAPS THEY ARE SUBBED BY SOMERFIELD?

Hence the choice of vegetables.

. At 6:36pm on 01 Feb 2010, barriesingleton

I think you are onto something there. Always wondered how colours (along with flags) got decided. Pretty much seemed then oldest or heftiest got to grab the 'cool' ones like blue or red (and white) and then it was a grab bag thereafter.

I wonder, if we equate supermarkets with political parties, how does it work out? Not very logically really if one tries to tie demographics. Sainsbury's and Jamie as Clegg heartland? True blue Coop or Tesco?

Still trying to figure why Morrisons ever figured yellow and black looked spiffy, so the aqua move seems smart for them.

Then there are the apposite straplines...

'There is no plan'

"Every little bit can still be taxed'

'Live not too long, spend at lot on public pension pots'

'Always raising taxes; always cutting services'

'Try something new every day, no matter if it's lame and there's no intention of actually taking place'

'What will we do with yours today? Cover ours tomorrow!'

More reasons to stop wondering if there is any honour or competence in Parliament left'

'Good, with fools'

they should go back to the Joe Grimmond look, leather patches at the elbows and ten biros in the top pocket .. none worked, but you knew where you were with the old Libs, you felt safe and never ever threatened not like this present lot who all look like bank managers and will deliver zilch..

They should just go beige and leave it at that.

Been a Liberal (and then LibDem - never SDP) all my voting life. Just looked at the webpage and wondered why the style change makes it look like an old British Rail Intercity 125 from the 1970's? At least BR had the sense to change to Red, Cream and Charcoal!