Where there's sport, there's brass
There's a lot of money in sport. . Recently, I've either read or reported on a number of stories which really got me thinking about how all this money whirls around, and why not enough of it seems to spin out to sporting causes that really need it.
I'm writing this in , where four of the world's biggest cities, Madrid, Chicago, Tokyo and Rio de Janeiro have been making their 2016 Olympic pitches to the International Olympic Committee.
Their games budgets range from something over $4bn to a smidge over $14bn dollars, which despite the jaw dropping numbers we've been getting used to in , is still a shed-load of cash. Their budgets for just bidding are in excess of $40m apiece. By about 1900 on Friday, 2 October, after the votes have been cast, I suspect only one city will think their cash was well spent.
Compare and contrast with the , which has announced . I wonder how many other national Olympic committees are skint, and are eyeing those billion-dollar budgets jealously?
Just a few days after Cristiano Ronaldo tumbled with indecent haste into the welcoming arms of the footballing aristocracy at Madrid, () I was talking on air about , which has been unable to find anywhere near enough sponsorship towards the million pounds it needed to help stage its .
has stepped in to bail the event out, (in other words, local ratepayers).
I'm with the Sports Minister Gerry Sutcliffe on this: ! Sport England is distributing £480m over the next four years through the , and among the beneficiaries will be , , and , all well-established highly commercialised sports.
Joining the above on the Special Olympics programme is , which has recently won , and cycling, . Could it not be asked to find out of its largesse, a few grand extra to help young athletes with learning disabilities take part in something that'll probably enrich their lives for ever?
Is it time to seriously worry if sport's losing its moral compass? Before I get besieged with angry comments, I know the sports I've just mentioned , and so on and so forth, and they do a lot of good. It's just a shame that we're still not joined up enough in our approach to funding to make sure injustices like the underfunding of Special Olympics doesn't happen.
When I read that some football agents are attempting to , it sends my blood pressure up. I understand the market forces at play within football, and I get the picture. So to bring my systolic reading down a bit, how about this: a 10% tax on all transfers above £10m, to be distributed by, lets say, the devolved sports councils to grassroots initiatives. Thanks football. We love you. Oh, and .
One final financial farrago from this week: for the misdemeanours of their players and supporters at the Bridge after is almost meaningless.
I don't understand what it's supposed to do. Do you think West Ham are going to risk misleading the Premier League again after a couple of seasons ago? I doubt it. Are the McLaren F1 team going to go out and pinch the secrets of their rivals ? Nope. Fifa and Uefa have to start making the fines match the crimes, or clubs just won't take seriously their responsibility to protect the image of the game and provide role models for the next generation.
Comment number 1.
At 19th Jun 2009, theshifter wrote:in answer to your question no
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Comment number 2.
At 19th Jun 2009, Simon Mahon wrote:completly agree sport shudn't be about makin rich people richer where do these fines go should go to grass roots lost count how many meaninless fines chelsea hav had recently they got one for treatment of anders frisk few years ago but clearly not enough put them off
hope special olympics are success and put a smile on participants faces one of few occasions in sport wen its not the winnning but takin part
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Comment number 3.
At 19th Jun 2009, WebbyFoxes wrote:WOW, the ³ÉÈË¿ìÊÖ have finally caught up with everyone.
This has been going on for years and the ³ÉÈË¿ìÊÖ finally realise it?
Waste of a Blog in my mind for something that has been going on for years!
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Comment number 4.
At 19th Jun 2009, Quick_Single wrote:Gordon,
A good blog and a good question. The answer is that unfortunately I can't really see it.
Having worked with Special Olympics GB (appropriately enough on funding applications to Sport England and scoping their sponsorship strategy) they're a great bunch, and are on a very important and valuable mission, but they're up against it. They have limited resources, but I think the problems are more fundamental.
One of the great difficulties (in my opinion) is that socially, we are not as comfortable dealing with people/athletes/children with learning difficulties, as we are with those with physical disabilities (although the situation is hardly perfect in the case of physically impaired athletes either). I'm afraid that this appetite extends to the field of sponsorship.
Another is that the disability sector of the sports industry is an absolute feeding frenzy, particularly now, in a tighter financial climate. There are so many different organisations fighting for (and worthy of) support - the British Paralympic Association; MENCAP Sport; English Federation of Disability Sport (and similar in the other home countries); Disability Sport Events (DSE) to name but a few as well as UK Deaf Sport, British Blind Sport etc.
You're right to discuss funding transparency and structures - if we were starting from a blank sheet of paper, surely we would draw a picture where the NGBs have responsibility for the development of their sport across the board, and are responsible for men/women/children of all abilities and capabilities?
With regard to 'leaning on the sports' to provide support through WSPs - this is fine, but the truth is that the success of the NGBs, in the eyes of the media and the general public, is measured in Olympic Golds, the Ashes, and World Cup Winners' Medals. Until this changes, I can't see the flow of funds altering course.
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Comment number 5.
At 20th Jun 2009, coffeeandnan wrote:"Is it time to seriously worry if sport's losing its moral compass?" Eh? Sport is entertainment that is, necessarily, also big business. Funding for the Special Olympics is required, but why do you come to an absurd conclusion that it's Ronaldo's or Real Madrid's fault?
Why not just collect all those returned expenses claims from the corrupt MPs and pass that on to the Special Olympics? Target the crooks, not those who bring a great deal of enjoyment to people, such as the world's best footballers.
Your blog stinks of envy. If you really wanted to help the Special Olympics, you need to address the political issues surrounding people with disabilities and how they are treated by the government, rather than a silly, ill-informed and cowardly tirade against successful sports people.
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Comment number 6.
At 20th Jun 2009, rjaggar wrote:I completely agree with you. The role of the public sector should be to fund things which can't get funding elsewhere. If football can't fund itself now with the billions sloshing around, then either wages are too high or morals too lax. All it's about is the sport across Europe agreeing to set a code of conduct and enforcing it through UEFA.
I don't think though that there should be an immediate cessation of relations between a sport and public funding as soon as they get a sponsor. Times can change and sponsorship can go, but a tapering off through a decade seems about right to me for a sport like cycling or swimming which seem to be getting their acts together.......
I do think though that if public money is used to fund young sports stars in highly remunerated professional sports, then they should repay those grants if they become really successful. That imposes a discipline and maturity which is healthy, it secures a return for the funding body and can show next generation youngsters that repayment is not impossible.........it's like the Southamptons of this world nurturing footballers - they should get a return for their work. To Arsenal's credit, they coughed up to the tune of £12m for Walcott.......
For Special Needs, that's different. That's pure charity/subsidies and a society is to a certain extent judged on how it deals with such situations. No Ronaldos there, no Federers: just those less fortunate than ourself.
When you strip the paint off Britain, you'll find out its morals.
I'll let you judge what you think they are.......
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Comment number 7.
At 21st Jun 2009, Graham Newsom wrote:Gordon,
I agree with much of your thinking here - wouldn't it be nice to see some of the immoral earnings of football spread about a bit more.
My only challenge to your piece would be the reference to the British Olympic Association. I'd say that they have brought much of their troubles upon themselves by appointing Clive Woodward as their Elite Performance Director. £1.5 million later and still no sponsor doesn't sound like good business. Let's stick to delivering the best prepared team for the Games - which pretty much means letting the Governing Bodies of sports do what is best for their sport rather than an over reliance on the complicated theories that Woodward brings with him.
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