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Urgent comedy, but is it 'Urgent Genius'?

Steve Saul | 18:00 UK time, Monday, 24 January 2011

Last October we created a new strand for topical web comedy on the site: SPOUT.

It's where we make of-the-moment comedy with new and emerging comedians.

We've had some hits. The Queen on Facebook has been passed around over half a million times now and last week we realised our latest video (below) with Harry Redknapp and David Beckham swapping texts had been embedded all over the place.

View the full blog post to access video content. In order to see this content you need to have both Javascript enabled and Flash installed. Visit µþµþ°äÌý°Â±ð²ú·É¾±²õ±ð for full instructions.

This week we're collaborating with a whole bunch of people to see what kind of online comedy can be turned around in just 48 hours. The working title for this project is "" - an idea from a nice man we've met called . John thinks the best way to make content stand out online is by it being both topical and shareable.

If you can tap into the conversations as they are happening online you instantly increase the chances of your content being shared.

How does this apply to comedy?

We're about to find out.

From 9am tomorrow morning to 9am on Thursday, a community of comedy writers, performers, bloggers and like minded inviduals will be responding to the big stories online and seeing what comedy they can create in the time available.

You'll be seeing some of their work on this website and we're very keen to hear what you think of it.... and if you've got ideas for subjects to cover in the next two days then let us know by making your suggestions below, on or on adding the hashtag #UrgentGenius.

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