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Madcon - 'Beggin'

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Fraser McAlpine | 11:46 UK time, Wednesday, 6 August 2008

MadconLazy as it might seem, I think it's only right and proper to bring your attention to the opening paragraph of the , if only so that we can all stand back and applaud the amazing amount of information that has been crammed into such a tiny space. Look:

"Madcon (short for Mad Conspiracy), made up of Tshawe Baqwa (Kapricon) and Yosef Wolde-Mariam (Critical), is a Norwegian hip hop/rap band. Kapricon was born in Germany from South-African parents, but grew up in Tveita in Eastern Oslo. Critical was born in Norway with parents from Ethiopia and Eritrea."

You could write an entire film script from that one sentence alone, and it would be a pretty good film. I bet Outkast would play the band, or maybe Will.I.Am and Ne-Yo, could play it as a hilariously mis-matched pair of maverick rappers, who break all the rules, and are always getting busted by The Chief - played by Timbaland - and they bicker all the time, but secretly have a lot of respect for each other.

This is an idea which I believe has NEVER been used in a film before.

(. Embedding is disabled. Boo!)

And the video can be used as the opening credits, a day-in-the-life of our two heroes and their crazy, sleep-deprived computer game fantasies. You could pitch the film as a cross between 48 Hours and Austin Powers (48 Powers! That would RULE!), give the costume designers three-quarters of the total budget to come up with some ridiculous superfly threads and blow the rest on explosions. How could it fail?

OK, there's lots of ways, but at least the soundtrack would be worth it. Or at least, the first song on the soundtrack. If they pad the rest of it out with songs by whoever needs a career boost at the time the film is being made, that would be bad. What you need is nine or ten songs which have a genius moody-soul sample at their core, like this one has.

You'd think it would be fairly straightforward to dig out a bunch of groovy tunes from the '60s, wouldn't you? I mean all you need to do is find a song which is really funky, repeats itself quite often, has a massive chorus with singing on, but also a version of the chorus which is just the music (for looping purposes), and hasn't been played to death by Radio 2.

Then you just take the bits you need, edit them together using a technical device called a 'sampler', add a synth-bassline and some modern boomy drums, put your raps on, and you're good to go.

I am fairly sure this also has never been done before. I should be on Dragon's Den or something...

Four starsDownload: Out now
CD Released: August 11th

(Fraser McAlpine)

PS: blog says this: "I didn't even know Norway had a music industry, let alone a hip-hop scene".

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