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Audience Information Pack, January - March 2011

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Ian McDonald Ian McDonald | 11:07 UK time, Thursday, 7 July 2011

1960s TV audience laughing

David Jacobs warms up the audience for Juke Box Jury,1964

This morning, the ³ÉÈË¿ìÊÖ published its first Audience Information Pack, and Head of Audiences James HoldenÌýwrote about sharing the ³ÉÈË¿ìÊÖ's audience informationÌýat the About the ³ÉÈË¿ìÊÖ blog:

In December 2010 the ³ÉÈË¿ìÊÖ published its new strategy Putting Quality First and in this new strategy, the ³ÉÈË¿ìÊÖ Trust pledged to set new standards of openness and transparency for the ³ÉÈË¿ìÊÖ ...

The information measures the quality, distinctiveness, and reach of all the ³ÉÈË¿ìÊÖ's services from January to March. It tells us, for example, that ³ÉÈË¿ìÊÖ Online and ³ÉÈË¿ìÊÖ Mobile (scoring Appreciation Indices of 81.4 and 81.0) were as appreciated as ³ÉÈË¿ìÊÖ TV and Radio (AIs of 82 and 80).

You can read James Holden's post, "Measuring quality and reach at the ³ÉÈË¿ìÊÖ", comment, and at the About the ³ÉÈË¿ìÊÖ blog.

Ian McDonald is the Content Producer for the ³ÉÈË¿ìÊÖ Internet Blog

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