³ÉÈË¿ìÊÖ Online Industry Briefing: personal impressions
Post categories: ³ÉÈË¿ìÊÖ Online
| 21:26 UK time, Monday, 20 June 2011
Last week I was honoured to be asked to host the first of two annual ³ÉÈË¿ìÊÖ Online Industry Briefing days - a chance for key people from the ³ÉÈË¿ìÊÖ Online family to engage with partners & suppliers, sharing plans for the future and getting valuable feedback.
The event took place on Friday 17th July at , and earlier that day the launch of the new ³ÉÈË¿ìÊÖ News platform for connected TVs had been announced.
A demo of this was shrouded under a black cloth as delegates arrived; all very mysterious apart from the fact that news of the launch was already spreading across the . The demo proved to be as did Director of ³ÉÈË¿ìÊÖ Future Media, Ralph Rivera's presentation about the way ³ÉÈË¿ìÊÖ Online will look in the future.
The strategy is built on the idea of leveraging new, connected technology to enhance the ³ÉÈË¿ìÊÖ's storytelling. 'One Service, Ten Products, Four Screens' was one of the themes for the day, and there were lots of discussions with developers and content makers about how that could take shape.
by Richard Coope
Next up was Head of Audiences, Holly Goodier, who had some interesting statistics about how audience behaviour is changing in this digital age.
She revealed that approximately 9% of all TV viewing is now time-shifted, and that figure may grow to 15% in 2016.
After a networking and coffee break delegates had to choose one of two sessions: A series of talks on doing business with the ³ÉÈË¿ìÊÖ and developing content for the web, or presentations from Daniel Danker about the evolution of the iPlayer followed by Phil Fearnley and Sinead Rocks from News and Knowledge and ³ÉÈË¿ìÊÖ Learning.
The session with Phil and Sinead was of particular interest to me, as we regularly have viewers of asking how they can use our material in the classroom. The duo revealed a first look at a "concept car platform" that lets audiences clip, combine & save content from a variety of different sources, to be used in whatever way they want on whatever platform they prefer.
The day closed with a question and answer session with Ralph Rivera and Executive Editor of ³ÉÈË¿ìÊÖ Online, Roly Keating. The delegates raised some interesting points, and it was an informative & civilised session, with lots of important contacts made during the networking sessions as suppliers had the chance to mingle with around thirty members of the ten ³ÉÈË¿ìÊÖ Online teams.
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Videos of the event will be posted on this blog throughout the week (update: links below), so you can see for yourself what the ³ÉÈË¿ìÊÖ Online team has in store for the future.
Kate Russell is presenter, ³ÉÈË¿ìÊÖ Click
External links that may be of interest:
- from The Register.
- from Reg Hardware.
- from Pocket Lint.
- from Pocket Lint.
- from paidContent UK.
³ÉÈË¿ìÊÖ blog posts about ³ÉÈË¿ìÊÖ News for Connected TVs:
- Phil Fearnley, General Manager News & Knowledge,Ìýon the launch
- Steve Hermann, Editor of the ³ÉÈË¿ìÊÖ News website,Ìýat The Editor'sÌýBlogÌý
- Rob Hardy, team lead,ÌýaboutÌýsoftware design
Videos of the ³ÉÈË¿ìÊÖ Online Industry Briefing:
- Ralph Rivera's Keynote
- Holly's GoodierÌýon "Changing Audience Behaviours"
- Daniel Danker on "The Evolution of iPlayer"
- Phil Fearnley and Sinead Rocks on the Knowledge and Learning Product
- Jane McCloskey, Chris Russell, Simon Lucy and Ralph Rivera on "New Ways of Working"
- Ralph Rivera and Roly Keating taking questions and offering answers
Other ³ÉÈË¿ìÊÖ blog posts you might have missed:
- Andy Conroy on Improving Partnerships
- Ralph Rivera on his keynote theme - "One Service, Ten Products, Four Screens"Ìýat the About the ³ÉÈË¿ìÊÖ blog
- Steve Bowbrick's round up of the Industry Briefing at the About the ³ÉÈË¿ìÊÖ blog
Updated July 6 with links to other blogs.
Comment number 1.
At 20th Jun 2011, Piet Boon wrote:Typo in text: must be One Service, Ten Products, and not the other way around
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Comment number 2.
At 20th Jun 2011, Nick Reynolds wrote:Thanks. Now corrected.
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Comment number 3.
At 20th Jun 2011, muzicanoua wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 4.
At 20th Jun 2011, Russ wrote:From Erik Huggers, March 2010:
What progress has been made on the above review?
Russ
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Comment number 5.
At 21st Jun 2011, Kit Green wrote:Will there be any public comment on the success of your wonderful "next step" new blog format?
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Comment number 6.
At 21st Jun 2011, Nick Reynolds wrote:Russ - the review you mentioned has happened and the results are now informing ³ÉÈË¿ìÊÖ Online's strategy and the implementation of that strategy.
There was a blog post about this from Erik Huggers earlier in the year.
Also relevant are these posts from Ian Hunter as to how this strategy will be implemented for top level domains and social.
Kit Green - you are off topic.
Thanks
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Comment number 7.
At 23rd Jun 2011, jaron wrote:Hi, I've been trying to track down the other videos for this day. Can you point me at these? In particular, Sinead and Phil's presentation about the new K+L product.
cheers
Jaron
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