³ÉÈË¿ìÊÖ iPlayer: how cool is that?
We're feeling pretty chuffed that ³ÉÈË¿ìÊÖ iPlayer has been picked as . We didn't and can't apply or pay to be listed as a cool brand - Cool Brands is an annual barometer of and more than 2500 members of the British public via a .
Obviously cool is a tricky thing to try and quantify and is essentially subjective, but have researched it and reckon that there are six factors inherent in 'coolness' : style, innovation, originality, authenticity, desirability and uniqueness.
So I guess what we're most pleased about is that all of those are qualities we're always aiming for, in order to make ³ÉÈË¿ìÊÖ iPlayer even better for you - its users. We hope you agree with the panel and public who voted us 'cool' that we're heading in the right direction.
In a similar vein, we were also amused and pleased last month to see that the learned folk at have now included 'iPlayer' as .
In choosing the new words, Collins say that they picked them to show how and how fast society is changing, so it feels good - and right - that the ³ÉÈË¿ìÊÖ, with (or despite) its long heritage, is still making its mark on the future.
All in all its been quite a journey since we launched less than two years ago. Incidentally, you might be interested to know that we're now talking to the other public service broadcasters about whether the 'cool' iPlayer brand, our technology and you our users, who, combined, are what have made ³ÉÈË¿ìÊÖ iPlayer such a success, could help them in their longer-term video-on-demand ambitions. You can read what
Lucy Sinclair is Head of Marketing, ³ÉÈË¿ìÊÖ iPlayer & ³ÉÈË¿ìÊÖ Online.
Comment number 1.
At 29th Sep 2009, imppartial wrote:Congratulations to the iPlayer team. An entry in the dictionary... now that IS cool.
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Comment number 2.
At 29th Sep 2009, unnamedculprit wrote:Well done! But did anyone else read that second paragraph and expect it to end "Style, control, damage and aggression"?
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Comment number 3.
At 30th Sep 2009, Andy Davies wrote:Shame it doesn't work with the latest Wii browser...
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Comment number 4.
At 2nd Oct 2009, cping500 wrote:I suppose the glitches on the radio iPlayer are part of being cool... edgy.. a little rough... surprising when you get something different to what you order,... or it gives up halfway though the programme.... definitely coooool
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Comment number 5.
At 10th Oct 2009, buckyuk_uk wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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At 30th Mar 2010, U14402580 wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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At 12th May 2010, U14460911 wrote:All this user's posts have been removed.Why?
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