How do the media influence us and what does this mean for political parties in the UK?
Description
Looking at what influence the UK media have on the political process.
Classroom Ideas
This clip could form an introduction to the impact the media has in influencing public opinion. Following the clip, students could participate in an activity to detect bias from newspaper cuttings or from television broadcasts. Can they detect a significant difference? The impartiality demanded of UK television could be compared to that of the USA, where networks are allowed to take a specific political viewpoint. To extend the discussion, students could look into the impact that the internet and social media have had on politics. They could examine how politicians use these outlets to convey messages or communicate with the public. They should also consider the lack of regulation in online communication and how this might affect the information people are exposed to.
