Ofcom decision on Blue Peter – ³ÉÈË¿ìÊÖ Trust statement
"Ofcom has been given powers by Parliament to fine the ³ÉÈË¿ìÊÖ if Ofcom finds that a breach of its Standards Code has been serious. Ofcom has exercised that power in this instance.
"The Trust expects ³ÉÈË¿ìÊÖ management to continue to demonstrate a commitment to learning from these breaches: we were pleased by the management's swift response when the errors came to light and its frank and clear assessment of what went wrong. The culture of the ³ÉÈË¿ìÊÖ must be such that any proposal to mislead audiences is instantly dismissed as wholly inappropriate.
"Ronald Neil has been commissioned by the Trust to carry out a longer term policy review into how and when the ³ÉÈË¿ìÊÖ uses premium rate services within programmes which is due to report by the end of the year."
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