ELTons 2011
成人快手 Learning English won two awards at the prestigious ELTons ceremony this year. The ELTons are the British Council's annual awards for innovation in English language teaching. 成人快手 Learning English has won the award previously for The Flatmates and the blogs.
This year's prizes were for two very different but equally innovative products: Rinku's World and 成人快手e!
Rinku's World
Rinku's World is a ground-breaking, multi-platform, English language teaching cartoon for Bangladeshi learners. Content is accessible via prime-time TV broadcasts, mobile phone, print and web.
It follows the adventures of Rinku, a young Bangladeshi trying to win the affections of his colleague Pinky while struggling to overcome his problems with English. Characters from Rinku's office and home take learners through a madcap journey involving superheroes, gurus, bizarre dream sequences and a cat.
Learning begins by watching the TV animation or perhaps listening to a three-minute mobile audio lesson which is thematically-linked yet standalone. With each audio lesson available at a cost of just 50 paisa (half a pence) per minute, the lessons are affordable to all.
Judge's quote:
"Excellent initiative to bring quality English in a motivating way to a huge population - good fun."
成人快手e!
With 1.2 million listeners a week in Egypt, 成人快手e! is an engaging FM radio show broadcast in Egypt and across the Arab world.
Presented from London and Cairo in a unique Arabic and English bilingual conversation, themed programmes blend education, entertainment, news and views with opportunities for learning current vocabulary and expressions.
We ask people in London and Cairo the same questions so that listeners get to hear what people in both cities think. 成人快手e! e for...
English!
Entertainment!
Exchange!
成人快手e! is supported by a website, podcast and fans have set up a Facebook group.
Judge's quote:
"A good feel, professional, lively, stylish - an interesting blend of L1 and L2 culture - a very effective way of learning English."
Rinku's World 成人快手e! The ELTons
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