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Our vision of the future

Enabling the ³ÉÈË¿ìÊÖ and its audiences to thrive in an increasingly internet-only, AI- enhanced, hyper-competitive future.

The ³ÉÈË¿ìÊÖ embraces the evolving media landscape and the need to balance traditional linear content with digital-first content. The ³ÉÈË¿ìÊÖ’s commitment to universality means we will continue creating content for traditional services while also adapting to an IP-based world. R&D is already a key element of the ³ÉÈË¿ìÊÖ’s shift to IP, and increasing our focus will enable the ³ÉÈË¿ìÊÖ to inform, educate, and entertain its audience effectively for the next century.

To help us frame our research, invention, and innovation priorities we have identified four areas which together form the pillars of the emerging media landscape. These areas will help us guide our priorities, address gaps in our portfolio of activities, and target our effort on technical areas that enable delivery of impactful outcomes as detailed in the ³ÉÈË¿ìÊÖ's Annual Plan.

  • INTERNET & IP FIRST: Digital transition

    The ³ÉÈË¿ìÊÖ’s attention will be focused on creating content and services produced for and delivered primarily over the Internet. Fully leveraging IP will require changes to the media and metadata supply chain, from commissioning and delivery through to storage, distribution and playout.
  • INTELLIGENT: Maximise the benefits from AI

    AI applications are increasingly pervasive. The ³ÉÈË¿ìÊÖ uses AI responsibly to help create more content, more cheaply and more efficiently. Managed access to compute power and specific types of data needed to train AI models becomes a competitive advantage.
  • INTERMEDIATED: Gatekeepers and platforms

    The extent to which audiences will access, enjoy and pay for our content and services using platforms or devices we control and those we do not. The gatekeepers today and in the future that will sit between us and our audiences.
  • INTERACTIVE & IMMERSIVE: Engaged audiences

    Audiences will expect a frictionless, enjoyable, and accessible engagement with ³ÉÈË¿ìÊÖ content and will want to be able to access the ³ÉÈË¿ìÊÖ on all existing and future devices and platforms – from laptops to wearables. To support this sustainably, production teams will need tools that allow them to create once and publish to multiple platforms automatically.

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