Turn on the TV at any time of the day or night and you'll see a man in the kitchen cooking up a storm.
It might be Ainsley Harriott, Anthony Worral Thompson, Rick Stein or Jamie Oliver, but their influence has travelled far and wide.
Jamie particularly is said to have persuaded lots of young men that it's cool to be in the kitchen. But should we be concerned when they start to ask for the latest Nigel Slater or a magimix for Christmas.
Journalist Victoria Coren and Chris Madigan, editor at large of Esquire Magazine join Jenni to discuss. Let us know what you think about men and cooking.