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Business Daily meets: Giuseppe Lavazza

The chairman at coffee brand Lavazza Group on business, culture, and family tradition.

We speak to the great-grandson of the Italian coffee legend, about growing a family business into a global brand, balancing tradition with innovation, and even a light-hearted clash with Emily in Paris.

(Picture: Giuseppe Lavazza at the company's coffee production and training facility in Turin, Italy. Credit: Getty Images)

Presented and produced by Leanna Byrne

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17 minutes

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Today 08:32GMT

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  • Today 08:32GMT

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