Creating Selfridges’ Christmas windows
Behind the scenes with the teams designing the London store’s festive windows.
One of the many traditions in London at Christmas is to visit the capital’s festive lights, which brighten up the dark winter nights. People travel from right across the world to enjoy the colourful and eye-catching Christmas window displays along Oxford Street, one of London’s main shopping roads.
Andrea Kidd goes behind the glitter and tinsel with the teams at one of the flagship department stores, Selfridges, as they prepare to reveal their Christmas windows to the public for the first time. With the concept of More the Merrier this year, Bobbie Tree and her teams work alongside renowned artists Andrew Logan and Charles Jeffreys to create vibrant and flamboyant window displays for the 130,000 people who walk past them every day.
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