Main content
Do we see 10,000 adverts per day?
We investigate the claim that each of us sees thousands of adverts every single day.
How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.
However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.
Presenter: Tim Harford
Series producer: Tom Colls
Production co-ordinator: Brenda Brown
Sound Mix: James Beard
Editor: Richard Vadon
Last on
Mon 15 Jan 2024
00:50GMT
³ÉÈË¿ìÊÖ World Service except East and Southern Africa & West and Central Africa
Broadcasts
- Sat 13 Jan 2024 05:50GMT³ÉÈË¿ìÊÖ World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
- Sat 13 Jan 2024 11:50GMT³ÉÈË¿ìÊÖ World Service East and Southern Africa & Europe and the Middle East only
- Sat 13 Jan 2024 16:50GMT³ÉÈË¿ìÊÖ World Service News Internet
- Sun 14 Jan 2024 09:50GMT³ÉÈË¿ìÊÖ World Service West and Central Africa
- Sun 14 Jan 2024 11:50GMT³ÉÈË¿ìÊÖ World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
- Sun 14 Jan 2024 22:50GMT³ÉÈË¿ìÊÖ World Service East and Southern Africa & West and Central Africa only
- Mon 15 Jan 2024 00:50GMT³ÉÈË¿ìÊÖ World Service except East and Southern Africa & West and Central Africa