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Big sporting event, very small town

What does hosting a big sporting event bring to a small town? Benefits, disruption, both? We visit the Dutch town of Hoogerheide as it hosts this years Cyclocross Championships.

Business Daily鈥檚 Matthew Kenyon visits the Dutch town of Hoogerheide as it hosts the 2023 World Cyclocross Championships.

Tens of thousands of fans will flock into the town, and spend their money on hotels, food and drink. But where does that money go? And what about the costs and disruption of putting on a major sporting event in a small place?

We hear from the head of the local organising committee, Jan Prop, on how he raises and spends his budget; from cycling鈥檚 world governing body, the UCI; and from locals and visitors about the spending and disruption that goes with any big sporting event.

Producer / Presenter: Matthew Kenyon
Image: Cyclocross 2023; Credit: 成人快手

Available now

18 minutes

Broadcast

  • Mon 13 Feb 2023 08:32GMT

Podcast