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It's time for one of America's favourite shopping days.

A record 130 million people were expected to shop in stores and online in the U.S. this Black Friday - according to the country's National Retail Federation.

But forecasters had predicted the cost of living pressures on households would result in a more subdued day of spending compared to previous years.

So how are things panning out?

(Picture: A retail store on Black Friday. Picture credit: Getty Images)