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Hypebeast culture: Why do fashion fans queue for hours?

There has been a huge culture developing in the streetwear scene, labelled by many as 鈥楬ypebeast鈥�. So what's all the fuss about? Fashion fan Sam Harris, finds out more.

In the past five to ten years, there has been a huge culture developing in fashion - particularly in the streetwear scene - labelled by many as 鈥楬ypebeast鈥�.

Fashion fanatics are queuing for hours, with some limited release items selling out online in seconds.

It has created a huge resale market, where buyers can sometimes double or triple the price they originally paid, even if the items are worn.

5 Live鈥檚 Anna Foster and Tony Livesey find out more from guest reporter and fashion fan, Sam Harris.

They are also joined by self-proclaimed 鈥楿K鈥檚 biggest hype beast鈥� Ari Petrou, The Sole Supplier CEO George Sullivan, Guardian fashion writer Lauren Cochran and Hypebeast magazine editor Arby Li.

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21 minutes

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