The Force of Google
Google dominates internet searching. Rory Cellan-Jones asks if it is too powerful.
Google dominates internet searching across most parts of the globe. The algorithm which produces its search results is highly secret and always changing, but is crucial in influencing the information we all obtain, the viewpoints we read, the people we find out about, and the products we buy.
It dominates the market because it's so effective. Rivals find it difficult to compete. But however good the algorithm, however carefully crafted to give us what Google thinks we actually want, is it really healthy for one search engine, and one company, to have so much impact? Rory Cellan-Jones explores Google's uniquely powerful role at the centre of today's information society.
(Photo: Actress Yara Shahidi onstage during 'Cracking the Code: Diversity, Hollywood & STEM', Google Headquarters, 2015, California. Credit: Mike Windle/Getty Images)
Last on
Broadcasts
- Wed 31 Aug 2016 02:32GMT成人快手 World Service Americas and the Caribbean
- Wed 31 Aug 2016 04:32GMT成人快手 World Service Online, Europe and the Middle East, South Asia & UK DAB/Freeview only
- Wed 31 Aug 2016 05:32GMT成人快手 World Service East Asia
- Wed 31 Aug 2016 06:32GMT成人快手 World Service Australasia
- Wed 31 Aug 2016 12:32GMT成人快手 World Service except News Internet
- Wed 31 Aug 2016 18:32GMT成人快手 World Service except East and Southern Africa, News Internet & West and Central Africa
- Wed 31 Aug 2016 19:32GMT成人快手 World Service West and Central Africa & East and Southern Africa only
- Mon 5 Sep 2016 06:32GMT成人快手 World Service East Asia