³ÉÈË¿ìÊÖ

New Sunderland manager Sam Allardyce says foreign managers are perceived as more knowledgeable and "more sexy" in the Barclays Premier League.

Speaking to the Today programme, he said it was a shame that British managers had not achieved great successes when they took charge of the top clubs.

On Sunderland's prospects this year, he was clear that he was not only aiming to keep the club, which is bottom of the league, up.

"We must aim higher than that," he told sports presenter Garry Richardson.