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The toughest substance made by nature has been sought after since the dawn of time

The toughest substance made by nature has been sought after since the dawn of time

"Humans buy diamonds for two reasons. The first reason is vanity. The second reason is the myth that diamonds are a rare possession. The selling organisations have perfected a marketing strategy around those two considerations" says Kgalema Motlan from the South African National Union of Mineworkers.

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13 minutes

成人快手 World Service Archive

This programme was restored as part of the World Service archive project