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To end the dominance of throwaway fashion on the high street, we must 'go back to the times of our parent’s era when we expected to pay a reasonable price for clothes,’ says fashion retail commentator Karen Kay. ‘We’ve been swept away by the pile them high, sell them cheap cycle', she said. Tom Cridland makes sweatshirts which he guarantees for 30 years. Regarding Princess Anne's outfit at Ascot this week, which she previously wore over 30 years ago, he said, ‘we need to promote the idea that wearing the same outfit again and again isn't a crime’.