Main content
Why we fork out when we use heavy cutlery
Professor Charles Spence has coined the term "gastrophysics" to describe the various factors that affect the way we taste.
He has told Today that anything from the lighting in the room to the shape of the plate can change the way a dish tastes.
For instance, "people pay more for exactly the same food when given heavier cutlery".
Duration:
This clip is from
More clips from 02/06/2015
-
Johan Lamont: Scottish Labour needs leader for long haul
Duration: 06:46
More clips from Today
-
How emojis are changing the way we communicate
Duration: 03:57
-
Has Iran fundamentally changed after US bombings?
Duration: 04:45
-
Will Trump's influence end the war in Gaza?
Duration: 05:54
-
A midwife's baby carried by her best-friend and surrogate
Duration: 09:03