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LAD Bible exec: ‘Quarter of “lads” are actually women’

A woman who has been appointed the first ever Marketing Director of popular social media site The LAD Bible says a quarter of its “lad” followers on social media are “actually women”.

Mimi Turner said a quarter of the website’s workforce were also women, and its content was “so much bigger” than just “lad culture”.

She added that much of the site’s former “laddish” hashtags had been scrapped, as they were “not clever and funny enough” for their growing audience.

“It redefines what ‘lads’ are,” she said.

This clip is originally from Afternoon Edition on Wednesday 4 February 2015.

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