Main content

Reverse Innovation

Peter Day hears about ‘reverse innovation’ – innovation that is adopted first in the developing world.

Peter Day hears about ‘reverse innovation’ – innovation that is adopted first in the developing world – from Vijay Govindarajan, a professor at Tuck Business School in the USA and co-author of a new book on the topic. He says that in the past reverse innovation has been the exception to the rule, but is now becoming more and more common – and this has implications for the big multi-national companies.

Available now

28 minutes

Last on

Sun 29 Apr 2012 22:32GMT

Broadcasts

  • Sat 28 Apr 2012 10:32GMT
  • Sat 28 Apr 2012 19:32GMT
  • Sun 29 Apr 2012 03:32GMT
  • Sun 29 Apr 2012 14:32GMT
  • Sun 29 Apr 2012 22:32GMT

Advice For Entrepreneurs

What is the one piece of advice successful global entrepreneurs would offer?

Download this programme

Subscribe to this programme or download individual episodes.