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Paddy Power
Rob Bonnet talks to fourth generation book maker Paddy Power, who's Director of Communications for the family firm Paddy Power PLC. What's his responsibility as he grows the market
Rob Bonnet talks to fourth generation book maker Paddy Power, who's Director of Communications for the family firm. Paddy Power PLC is a company on the up, having led the way in developing the market for betting online and on mobile devices. However its provocative marketing strategy has attracted criticism and some adverts have even been banned. So what's his responsibility as he grows the market?
Last on
Wed 19 Aug 2015
19:30GMT
成人快手 News except UK & UK HD
Clip
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Bookmaker Paddy Power defends marketing strategy
Duration: 02:13