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Toast - Phones 4u

The mobile phone retailer Phones 4u was hugely profitable, so why did it have to close all of its 700+ shops? Sean Farrington and Sam White find out with help from expert guests.

The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops?

The 成人快手 Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:

John Caudwell - Phones 4u founder

Nikki Barrow & Chris Papageorgiou - former Phones 4u staff members

Ian White - editor of Mobile News magazine

Produced by Jon Douglas. Toast is a 成人快手 Audio North production for 成人快手 Radio 4 and 成人快手 Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on 成人快手 Sounds

Release date:

24 minutes

On radio

Thursday 12:32

Broadcast

  • Thursday 12:32

Podcast