Secrets of the Celebrity Interview
The journalist who specialises in getting megastars to say things they鈥檒l later regret, devising TV formats that are global hits, and can you teach creativity?
Decca Aitkenhead is the chief interviewer of The Sunday Times and has interviewed countless big names, from Hillary Clinton to Madonna. As she wins yet another award for her writing, she reveals how she does it 鈥� and why body language is the key to getting the rich and famous to say things they might later regret.
Also in the programme, meeting the creators of two TV formats that have been sold around the world. And can you teach creativity? The creative genius behind some of the world鈥檚 most celebrated adverts says you can.
Presenters: Katie Razzall and Ros Atkins.
Guests: Decca Aitkenhead, chief interviewer, The Sunday Times; Matt Bennett, senior executive producer, Shine TV; Dean Nabarro, co-founder, Magnum Media; Sir John Hegarty, advertising executive, The Garage Soho.
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