How air fryers cooked up a media feast
From books to TV to social, the culinary gadget that's hard to miss.
This week Channel 4 announced major job cuts, caused in part by a decline in the amount of advertising the channel sells to fund its programmes. We look at Channel 4's plans to become a 'digital first' organisation, as well as talking to leaders in the UK advertising industry about the problems they're currently facing.
Also on the programme, what's behind the current air fryer cookery boom? Take a look at the UK non-fiction bestseller charts and you'll find multiple air fryer cookery books, many with similar titles, and channels 4 and 5 have been airing documentaries about the cooking trend. We talk to the commissioner of the best selling title in the field.
Guests: Chris Curtis, Editor, Broadcast; Josh Krichefski, CEO, Europe, the Middle East and Africa, GroupM; Lily James, Creative, Lucky Generals; Celia Palazzo, Commissioning Editor, Ebury Press; Philip Stone, Media Manager, Nielsen IQ
Presenter: Ros Atkins
Producer: Simon Richardson
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- Wed 31 Jan 2024 16:30成人快手 Radio 4
- Wed 31 Jan 2024 21:30成人快手 Radio 4
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The Media Show
This is the programme about a revolution in media.