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Non-Alcoholic Drinks

Episode 3 of 14

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

This time, Lord Sugar asks the candidates to meet him at Mercato Metropolitano in Mayfair, a former church turned foodie temple offering artisan food and drink from around the world. Their next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

One team plays it safe with flavours but struggles to replicate a key ingredient. Meanwhile, a fruity late addition in the other team鈥檚 drink isn鈥檛 to everyone鈥檚 taste. At their launch events, both teams pour on the charm with their retailers, but with the drinks proving somewhat hard to swallow, sales are a struggle.

In the boardroom, Lord Sugar calls time, and one member of the losing team gets barred as they become the third candidate to be told, 'You鈥檙e fired!'

58 minutes

Last on

Tue 25 Jan 2022 00:40

Music Played

  • Sergey Prokofiev

    Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights

  • Murray Gold, Ben Foster

    Fish Custard

Credits

Role Contributor
Participant Lord Sugar
Participant Karren Brady
Participant Tim Campbell
Series Editor Jo Bishop
Series Editor Mark Wildash
Series Producer Charlie McLean
Series Producer Naomi Banat
Executive Producer Paul Broadbent
Production Company FremantleMedia

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